Pictura USA was founded in 1979 by Erik Arpi. Since day one, our commitment to excellence in artwork, design, production, and customer service has never wavered.

We want everything we create to be known and valued for its exceptional design, and we strive to do so while providing our consumers with the maximum value for their investment.

We believe that our attention to offering high quality merchandise at a competitive price point is what sets us apart from others in the industry.

Our promise is to continue to provide you with innovative products, experienced and efficient service, and the quality you have come to expect from Pictura for over four decades.

Pictura as a group was founded in Sweden in 1969. What started as a business selling posters designed by young occupational therapist, Lina Larsson, quickly expanded to the sales of folklore garments and textiles through magazines in Scandinavia and Finland.

By the 1970s, the company ventured into selling postcards in bookstores, which in the 1980s would lead to what would become Pictura’s signature products: a full range of greeting cards.

Today, Pictura has branches across Europe, and is Scandinavia's largest distributor of greeting cards for retail stores, while also offering a wide assortment of wrapping papers, stickers, party goods and gift products.